During a bilateral meeting in Brussels, the Canadian Sphagnum Peat Moss Association (CSPMA) and Growing Media Europe (GME) signed a Memorandum of Agreement (MoA) on their future cooperation. Jointly representing the Canadian and the European growing media industry, the associations commit to promoting responsible industry practices both on national and international level, addressing all three pillars of sustainability. The two NGOs agreed on aligning sector terminology and c